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- Provide cost-effective vertical indexes containing search and relevant vertical content, upgrading and extending regular yellow pages listings.
- Offers users added value, ease of use and search capabilities through portals dedicated to a specific listing category or niche, e.g., restaurants, health clubs.
- Enables publishers to offer:
- Extended and centralized information about each category
- Additional services and content, e.g., videos, talkbacks, ratings, coupons, contact me, etc.
- Indexes have wide, flexible ranges of attributes to make their listings appear as websites.
- Enables publishers to keep users on the website for longer periods of time.
- Promotes publisher in search engines seeking sites with large amounts of content.
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